Rooted in heritage,
designed for today.

Sawaid was created to celebrate Palestinian identity through modern fashion. Every collection combines cultural heritage with contemporary style, allowing people around the world to express pride in their roots through premium apparel and accessories.

From the iconic black-and-white keffiyeh to hand-finished tatreez embroidery, our pieces are designed in London and inspired by generations of Palestinian artistry — then crafted for everyday life from the GCC and the Middle East to Europe and the Americas.

We are a UK-registered company (Sawaid Store Ltd, Company No. 17288715), and we care deeply about quality, ethics and the stories our garments carry.